The Bitter Truth, a brand of cocktail bitters and flavorings, is officially bringing its award-winning products to the United States.  At The Meadow we’ve carried The Bitter Truth for a while now, but the move to take on an national distributor signals a big ramp-up in their North American marketing efforts.  Some flavors will apparently not be introduced here, though Jennifer and I will continue to order those from Germany directly as long as they allow us to.

Founded in 2006, by mixologists Stephan Berg and Alexander Hauck, The Bitter Truth offers bartenders a broad range of cocktail seasonings and flavors.  The products that will be available in the U.S. include the award winning Celery Bitters, Old Time Aromatic Bitters, Orange Bitters, Lemon Bitters, as well as the Bittermens Xocolatl Mole and Grapefruit Bitters. All bitters are priced at $15.95 for a 200 ml bottle. A coveted item by bartenders around the world, The Bitter Truth Bitters can now be purchased nationwide.

Originally used as a pharmaceutical elixir, bitters were one of the main ingredients in the earliest cocktail recipes. With the resurgence of classic cocktail culture and growth of contemporary mixology, The Bitter Truth’s products have found great favor amongst the best bartenders in the world.  The Bitter Truth line of products helps bring complexity to cocktails and are intended to be another tool for bartenders and mixologists to create unique, creative and innovative cocktails.

“Bringing the bitters to America has been our dream,” says Stephan Berg, co-founder of The Bitter Truth, “but finding the right importing and distribution partner has been our greatest challenge. The Classic and Vintage Artisanal Spirits Portfolio has the background in specialty spirits and nation-wide reach that we need in order to make this a success.”

markbitterman :: Dec.30.2009 :: Drink, Uncategorized :: No Comments »